Instagram is steadily closing its feature gap with Snapchat. Today, Instagram launched its first geostickers, which let users add and arrange illustrations to their Stories posts related to their locations.
The first places getting city-wide and special neighborhood geostickers are New York City and Jakarta, Indonesia. These add to Instagram Stories’ existing location stickers that add the name of a place to your shots. All users worldwide can access the Instagram geostickers when they’re in NYC or Jakarta with today’s 10.11 update on iOS and Android.
Snapchat launched its own Geofilters back in 2014, which can’t be rearranged or resized. It added moveable Geostickers in August 2016 to give people more customization over their location-based creativity tools. The one thing Instagram’s geostickers and filters do that Snap’s don’t is show the Instagram location page for that place with a tap, though Stories posts won’t show up there, so there’s no privacy issue with that.
Posted by Josh Constine (@joshconstine)