Today Facebook is globally launching Messenger Day to put a utilitarian spin on the slideshow format. While Snapchat Stories is for retelling what you’ve done, Messenger Day’s “Who’s up for?” filters and Active Now indicators help you find friends to chat and meet up with.
Now after gaining millions of users through tests in a dozen countries like Poland and Australia, Messenger Day is rolling out for everyone at the top of Facebook’s chat app with today’s iOS and Android updates, plus in desktop messaging threads. The feature lets you share with the public or a custom friend decorated photos and videos that disappear after 24 hours.
If Messenger Day catches on, it could encourage visual communication through Messenger’s newly enhanced camera, jumpstart chat threads and get friends together offline. And Facebook’s VP of messaging David Marcus tells me Day will “probably” insert advertisements between posts to become one of Messenger’s first revenue streams.